Why Obama Is Unstoppable
What these pundits aren't taking into consideration is Obama’s bully e-pulpit, which enables him and his organization to have a secret personal relationship with a vast constituency. When people get an e-mail from the most powerful person in the world, they read it.
Who among the opposition can match Obama’s e-blitz and the communication techniques that he and his organization have perfected during the campaign of 2007-2008? Sarah Palin? Michael Steele? Tim Pawlenty? John McCain, John Boehner, Mitch McConnell and other members of Congress? Bobby Jindal? The adulterer Newt Gingrich? Tea Party leaders?
“Public relations,” said Evelyn Lawson, my very first mentor, “is the business of letting people in on what you are doing.”
Barack Obama is doing that, and doing it very well.
Whether it’s for business, politics, PR or sales, if you want to reach out to people in a private, personal and instantaneous way, one place to learn how is studying the Obama organization’s e-mails—the language, variety, energy, viral techniques and emotion.
****Moon River and Me: A Memoir by Andy Williams. I saw a lot of Andy Williams when I was an NBC page on the old Steve Allen Tonight Show. This lovely guy has written a delicious show biz insider’s remembrance punctuated by laff-out-loud stories and tempered by two horrific murders that touched him—Robert Kennedy and skier Spider Savitch, accidentally shot by Williams’ ex-wife, Claudine Longet. Viking Adult, 320pp, ISBN-13: 978-0670021178, $25.95, hardcover. —DH 12-02-09