Why Obama Is Unstoppable
The presidential memo under IN THE NEWS came to my inbox, and I printed it out. It was the 751st e-mail I received from the Obama organization since the first effort I received back on March 5, 2008, titled, “What Happened Today.”
This one stunned me—the real deal, the actual take-no-prisoners, kick-ass directive to the cabinet and intel agencies from a controlled but obviously furious president ordering them to cease and desist the turf wars and set up an information sharing system pronto. Implied: “or else ...”
Back in March 2009, I requested to be put on the Obama e-mail list and sent a small donation. I have saved all Obama organization communications (so far) in my computers as a record of the most successful outreach to voters by a politician in the history of the world.
“Money is the mother’s milk of politics,” said the late Jesse H. “Big Daddy” Unruh, speaker of the California State Assembly.
Since 2007, the Obama campaign has built a database of 3.1 million supporters and raised more than $700 million, surpassing what all the candidates from both major parties combined collected in private donations in 2004.
It doesn't matter whether you like Obama, hate Obama or are somewhere in between. If you are in business—any business, consumer, B-to-B or nonprofit—and do not monitor how this extraordinary organization communicates with its constituency and prospects via e-mail, you're a damn fool.
This guy is a great communicator, and we can all learn from him.
The Secret of Success: Watch What Others Do
It’s a story most of my readers know—I heard the [then] US News & World Report circulation director, Dorothy Kerr, tell a luncheon meeting in 1982, “The way to be successful in direct mail is to see who’s mailing what, see which mailings come in over and over again (which means they are controls and making money), and then steal smart.”