Why Monitoring Capabilities Are Mission Critical for SMBs
With consumers embrace of e-commerce, smaller independent businesses are rapidly emerging and succeeding due to their ability to make real-time decisions. For online brands that must continuously compete against larger giants (i.e., Amazon.com), heavy user traffic is never a bad thing as more traffic typically means more sales. But what happens when there's a sudden spike in website traffic? At any given time, a well-publicized customer review can direct consumers to a website in droves, flooding systems and increasing the time it takes for pages to render content or process payments.
An E-Commerce Nightmare
Poor internal infrastructure is a top barrier of success for businesses. So how are infrastructural issues impacting business? One example is a website's inability to handle stress. A slow-loading website could mean immediate revenue losses and very angry customers. In fact, studies have shown that 57 percent of consumers will abandon a website if it takes more than three seconds to load, translating to $3 billion lost annually. As online retailers shift to focus their efforts on customer experiences, they cannot afford to lose customers, but this is exactly what happens when a website performs slowly.
How Prediction Capabilities Can Prevent Loss
A stable web page isn't only a nicely built page, but also one that performs well when it's loaded with users. Website load testing helps businesses determine how much traffic and stress their website can handle. Typically, a simple load test shows how many concurring users a site may handle, but doesn't provide insight into what will happen when users execute transactions on a specific page. While the page may be robust enough to handle a large number of visitors, the transactions that provide revenue may not.
When load testing is combined with transaction monitoring — which among other things provides shopping cart transaction visibilities — businesses can extend load testing to a single page with all its components into specific user scenarios and the underlying scripts that define them. This enables brands to fix issues before they impact end users. With this gained insight, system administrators, IT staff and website operators have the capabilities to prepare networks for traffic spikes and adjust back-end infrastructures accordingly.