Why Developing Cross-Platform Mobile Apps Doesn’t Have to Cost a Bundle
The good news is that developers no longer have to worry about this. Developers can produce one app and have it work on iOS and Mac OSX, Android, Chrome OS, Windows Phone, and Windows 7 and 8 and meet the style requirements to be listed in Apple's App Store and the Android Market.
3. Access features of each device's native functions: One common concern when developing an app for multiple platforms is the inability to access each device's native functions such as geolocation, camera and push notifications. This might not be an issue when dealing with more basic apps, but when working on more user-intensive applications, you're going to want and need the app to have access to certain features on the phone like looking up a contact or location of the phone. Making these features available within a native app creates a more enriching and satisfying user experience. However, doing so without the help of a third-party solution is very costly and time consuming.
With any application, the primary goal is typically to acquire as many users within the target audience as possible. However, this often requires cross-platform development, and therefore a bigger budget and longer timeline — two things many organizations don't have. By integrating solutions like PhoneGap into the development process, however, developing for a wide audience is no longer a struggle. Developers can stop worrying so much about budget constraints and start focusing more on the actual development and user experience of the app.
Roy Chomko is the president of Adage Technologies, a web development and design firm.