Eminent Domains: Is Yours One?
* I told Russell about trying to order Jockey underwear from the Jockey Web site. I found my style and size. I typed in “4” for the number of three-packs I wanted to order and clicked on the “Checkout” button. Up pops the message, “If you are new to JOCKEY.com, please register.” What followed was a series of questions: Name, Address, E-mail Address, followed by Password (2x), Password Hint, Birthplace, Password Question, Phone Day, Phone Evening and Personal Guarantee I was over the age of 14. I did not want to register with Jockey; all I wanted was underwear. In the words of Draft Direct’s brilliant (and very funny) Emily Soell, “I don’t want a relationship with the guy who sells me aspirin. I just want my headache cured!” I went to Nordstrom and ordered with no hassle.
* Recently I went back to Jockey.com and discovered that a customer is not required to register any more. Instead, you are forced to “Create a Google account to complete this purchase.” I have a Visa account. I don’t need a Google account. Google snoops enough into my life without knowing my credit cards and every purchase I make. What is Jockey thinking?
* Monday morning I got a message on Yahoo! from The New York Times: “Because you’re a TimesSelect subscriber, you can start earning points by doing the things you love to do—like dining out and shopping online with just a click,” the writer gushed. “Plus, when you enroll you’ll get a free subscription to zagat.com.” The page ended with “ENROLL: It’s Free!” I typed in my e-mail address and password, and up came my account with The New York Times—including my credit card information (i.e., VISA Card #***********2379). If the offer was free, why was my credit card info listed? Clearly it was not free after all. My trust level with The New York Times plummeted to zero. I was outta there in a mouse click. What was the Times thinking?