Who Reads Captions? Everyone!
Advertising and marketing legend David Ogilvy has said that captions have greater readership than almost any other type of copy element, shares freelance copywriter Tom Meyer. As such, you can leverage their power in direct mail packages that include photos, illustrations and other kinds of grapics. For example, Meyer's long-term control for Investor's Business Daily featured caption-like copy printed under a sticker-response token; the copy stressed the no-risk nature of the offer.