Which Printer Is Best for You? (1,131 words)
*The bindery is often limited. This is both a capacity and scheduling problem.
How to Decide
The advantages and disadvantages of each type of printer are fairly obvious. It comes down to the cost versus flexibility question in most cases. If the planned printing job is less than 500,000 and flexibility in schedule is important, then a smaller printer is probably better. If the catalogers have higher numbers and want everything done in one plant with minimal outsourcing, then the larger printer is the choice. Postal sortation, postal discounts and shorter, controlled delivery time are becoming more important to most mailers.
Our recommendation is that catalogers bid each job with both larger and smaller printers and weigh the key issues of cost in the home or office, delivery time, scheduling flexibility and control of the entire process.
Usually the answer will become apparent.
Jack Schmid is president and Cindy Sims is vice president, account service & production, of J. Schmid & Associates, Shawnee Mission, KS. They can be reached at (913) 385-0220; Fax: (913) 385-0221, or by E-mail at email@example.com.