Which Printer Is Best for You? (1,131 words)
12 advantages to Choosing the Big Guys
1. They can do it all from creative to mail.
2. They can handle only one part of the process only—print and mail or color and print, etc.
3. They have multiple plants in which to schedule the job, many with international locations.
4. They produce a massive number of catalogs daily or weekly from 1,000,000 to 20,000,000.
5. Prices are competitive—the larger the quantity, the more competitive they become.
6. They offer good paper prices because of the size of their paper orders.
7. They have paper on the floor and ready for printing. All have ample supplies of house stocks in the event that there is an increase in print quantities.
8. They are pros in postal sortation and in maximizing postal discounts. All have postal reps in their plants.
9. They ship catalogs directly from their plants to bulk mail centers.
10. Many offer direct-to-plate technology, saving mailers money and time.
11. Most offer the choice of web-offset or gravure printing options.
12. They offer personalization, specialized ink or laser imprinting and a variety of specialized services not typically available with their smaller counterparts.
But they have some disadvantages, too. Here are five cons to examine:
*The minimum orders are usually 300,000 or more.
*Scheduling can be difficult, especially at the busy season (July-November).
*Getting time on a big guys schedule can be difficult. Regular clients have contracts and that means first priority.
*Bindery is usually packed in the busy seasons. A printed catalog may may sit for four to seven days for a bindery slot to open.
*Multiple plants equals multiple contacts. Your sales rep may not change but your customer service rep will change depending where you print.
What ARE the Benefits of Smaller Printers?
There are always two sides to every story. Here, as Paul Harvey says, "is the rest of the story."