Social Media Shakeout
The year 2013 presents opportunities most brand marketers couldn't have even imagined just five years ago. Brands must position themselves for success with intent listening, diligent monitoring and the flexibility to act on insights with creative, targeted content across all social channels on which their customers choose to connect.
Lee Odden is CEO of Spring Park, Minn.-based digital marketing agency TopRank Online Marketing and author of "Optimize." Reach him at firstname.lastname@example.org.