When Pigs Fly - Creative Ideas I’ll Never Do Again
Grandma’s when-pigs-fly strategy means she was going to say “no” the next time a wasteful activity appeared on the horizon. When you say no to something that can’t possibly pan out for you, you’re really opening up time to say yes to other things that are more productive and more profitable.
I can’t wait to hear your when-pigs-fly stories; send them to me at email@example.com.
Lois K. Geller is president of Mason & Geller Direct Marketing, a full-service direct response agency in Florida. She is the author of “Response! The Complete Guide to Profitable Direct Marketing.” Geller can be reached at firstname.lastname@example.org