When Pigs Fly - Creative Ideas I’ll Never Do Again
EDITOR’S NOTE: This contest ended in 2003.
When I was a girl, my grandmother was a font of strange expressions.
For instance, I was shy and when I didn’t speak, Granny would ask, “Cat got your tongue?” We didn’t have a cat but my friend did and, being very literal-minded, I wondered if it would leap up and bite my tongue off.
Every now and then my dad would mull over some business problem and Granny would advise him to “take the bull by the horns.” Dad worked in New York City where, as far as I knew, there were no bulls, and if there were, I doubted very much he would ever take one by the horns.
My favorite grannyism involved the possibility of flying pigs: “The next time I have dinner for 17 people will be when pigs fly.” Or, “The next time I go to Wanamaker’s in December will be when pigs fly.”
I’d forgotten all this until I was in a toy store last weekend, and I saw a battery-operated flying plastic pig hanging from the ceiling and cruising around in circles. It was pink with white wings, and it was irresistible, so I bought it. I didn’t know what to do with it until this morning, when it occurred to me that it would be an unusual prize in a contest for Target Marketing readers.
We’re going to have a flying pig contest! Let’s start with creative ideas I will never do again—at least not until pigs fly. Send me your “when pigs fly” creative stories. The most compelling story will win the flying pig and get a write up in the next issue.
Runners-up will get a copy of my book, “Customers for Keeps.”
Here are a few of my never-agains to get you started. They’re all from former clients—back when I was in big agencies—and most of this stopped being a problem years ago.