When Entrepreneurs Foul Their Nests
THESE LITHOGRAPHS WERE PULLED BY THE OFFSET PROCESS IN 1975 BY ARTS-LITHO, MASTER PRINTERS IN PARIS, FRANCE. A TOTAL OF SIXTEEN COLORS WERE REQUIRED FOR EACH LITHOGRAPH. THE SIXTEEN LITHOGRAPH PLATES WERE DESTROYED UPON COMPLETION. THEREFORE, NO FURTHER EDITION WILL EVER BE PULLED. EVERY SINGLE LITHOGRAPH HAS BEEN APPROVED AND HAND-SIGNED BY SALVADOR DALI.
Fast forward to March 18, 2006. You can purchase this print on eBay for $799.99. The eBay description:
Artist: Salvador Dali
Retail Price: $ 2525.00
Sale Price: $799.99
Image Size: 22 3/4" x 31 1/4" Unframed
Summary: 1000 Prints in Edition
Comments: Signed and Numbered
The sixteen color offset lithograph was created in 1975 by Dali as a fundraiser to help finance the restoration of Venice. The limited edition print was produced by the master printers Imprimerie Artistique Bellini, Paris, France. . . A total of sixteen colors were required for each lithograph. These lithographic plates were destroyed upon completion of the printing. This beautiful art print comes with a Certificate of Authenticity.
One of these lithographs--mine or eBay's--is obviously a fake. Were the 16 plates ever destroyed? Personally, I think they are both fakes. Peggy and I spent a ton of money on a frame and lighting. The picture sings. We love it! When anybody asks what this is, I say that it is our Salvador Dali fake.
In point of fact, if you Google "Dali" AND "Venice" you will come up with this image at various prices, each with its own highly suspect provenance.
A Curious Find in the Direct Mail Archive
Peggy and I started collecting direct mail in the late 1970s. In 1984 we launched a newsletter, WHO'S MAILING WHAT! based on our archive--a publication about junk mail for junk mailers.
One effort that caught my attention was an American Express offer for "four original works of art by Salvador Dali, The "Alice In Wonderland" Color Lithographs, available for $975 each (10 percent off if you ordered the complete set of four) by special arrangement with the Nelson Rockefeller collection.