Famous Last Words: Do the Obvious!
In checking the pedigree of Jitterbug, I discovered it was created by Martin Cooper and his wife/partner Arlene Harris. Amazingly, Cooper had been the engineer at Motorola who invented cellphone technology 39 years ago and made the very first cellphone call on his clunky, 2.5-pound model.
With cell phone companies fiercely trying to outdo each other with bells, whistles and apps, Cooper—long since retired from Motorola—hit on the obvious idea for a simple cell phone that works for simple, non-technical folks like me, of which there must be millions. "When in doubt, do the obvious," said my first boss and mentor Franklin Watts of the book publishing company that bears his name today.
Jitterbug also reminded me of a wonderful 1912 short story by Robert R. Updegraff, "Obvious Adams," who became rich and famous by always doing the obvious.
Google "Obvious Adams" and download it. It's only 16 pages and could change the way you think about business-and life!