When a Competitor Gives Away What You Are Selling
When I got to the office, I immediately went to www.philly.com/clasifieds and it was an absolute joy--a Web site managed by CareerBuilder.com with jobs all over the country.
Click on the "Jobs" category, enter a keyword (e.g., marketing), enter a city and state (Philadelphia, PA), and up pops brief descriptions of jobs.
The first job under "Marketing" was:
Marketing Coordinator/Editor - Marketing Communications, Hospital of the University of Pennsylvania. Job posted 11/25. … career of a lifetime. The Marketing Coordinator/Editor will work … conceptualize, implement and evaluate marketing initiatives for …
Click on the link and you get a complete description of the company, the position, the duties, and required education and experience--just about everything needed to make a go/no-go decision.
I thought back 45 years to when I would circle the tiny help wanted ads that seemed like possibilities and call for an appointment, having no real idea of the job, the company or the pay.
Until this past Monday, I honestly believed that no new medium ever put an old medium out of business, with the exception of voice transmission putting Morse code out to pasture.
Otherwise, radio did not kill newspapers; television did not put radio out of business; and all three have thrived over the short life of the Internet.
Gordon Borrell, of Virginia-based Borrell Associates, said, "Seldom has a new medium come along and killed another. But ... the Internet is squeezing newspaper into a niche product. Classified is being walloped."
I believe it.
It will not happen all at once. Newspapers are still profitable. But over the coming years, you will see a life-and-death struggle as geezers like me die off and the BlackBerry bunch achieves primacy.
I went to look for a marketing job in Philadelphia on craigslist.com, clicked "marketing/pr/ad" and got a polyglot collection of one-liners: