What's the Best Strategy for SEO Right Now?
Google's search engine checks these authorship pages regularly when indexing articles on all sorts of topics. So be sure to offer a link from your Google authorship page to every article you have posted on the Web. (For the complete techie guide to Google authorship, check out Search Engine Land).
Meanwhile, you'll also want to stay current—and implement—all the tips and tricks Google offers website owners on the Google Webmaster Tools website.
"Google favors sites with relevant, timely content," says Cyndie Shaffstall, founder of Lakewood, Colo.-based online marketing firm Spidertrainers. "If you contribute to your site regularly with current content, appropriate for your constituency—be that a blog, new primary content, videos, links, shared articles or the like—Google will figure this out and return you prominently in search results."