Riding the E-mail Highway
As with e-mail authentication, whitelist and certification services are part of the new ecosystem for e-mail. These services help convey the reputation of senders, so once a sender’s identity is established through authentication, ISPs can do a better job of sorting the good e-mail from the bad and preserve the medium for legitimate communication and commerce.
Dave Lewis is vice president of market and product strategy for StrongMail Systems, a Redwood City, Calif. e-mail infrastructure software provider. Lewis actively is involved with the Email Experience Council and co-chairs the Email Sender & Provider Coalition working group responsible for ISP relations. He can be reached at (650) 421-4200.