What Will the Scammers Think of Next?
This letter was written in response to "Is Your Business Model Obsolescent?," which was published Sept. 27, 2005:
Interesting what you say about newspapers and who's reading them. In Canada, two large, national newspaper chains have started issuing free, short, snappy mini-tabloids aimed largely at young commuters. They've gone to great lengths to promote their freebies, which do not seem to be justified by the amount of advertising they carry. They are either desperate for any kind of readers, or are conducting very expensive research into how their news will be delivered in the future. Incidentally, I note that the only papers to enjoy readership growth are weeklies--which I recall were always deemed a good direct-response advertising buy.
--John Friesen, with Blue Giant Media
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