What Will the Scammers Think of Next?
However, by the time you get your statement, you'll see charges for purchases you didn't make, and by then it's almost to late and/or more difficult to actually file a fraud report.
What makes this more remarkable is that on Thursday, I got a call from a "Jason Richardson of MasterCard" with a word-for-word repeat of the Visa scam. This time I didn't let him finish. I hung up!
We filed a police report, as instructed by Visa. The police said they are taking several of these reports daily! They also urged us to tell everybody we know that this scam is happening.
Please pass this on to all your family and friends. By informing each other, we protect each other.
Takeaway Points to Consider
- Scams like this one engender consumer distrust of direct marketers, who need to take credit card information to process orders. Your call centers should be prepared to acknowledge this discomfort and help assure customers their financial information is safe with your company.
- Help your customers avoid becoming victims of identity theft by educating them on how to identify felonious behavior. Post this content on your Web site, in your shipping materials, in your billing statements, etc.
- The Direct Marketing Association has prepared a list of guidelines consumers can follow to avoid falling prey to fraudulent marketing schemes. Visit http://www.dmaconsumers.org/minimizeyourrisk.html to learn more--and share this information with your customers, friends and family.
Letters to the Editor
These letters were written in response to "The Inevitable World War With China," which was published Sept. 20, 2005:
I enjoyed, I think, your thoughts a couple of columns back on China, the 800-pound gorilla that no one wants to talk about. As a kid, I saw the fear in the eyes of my parent sbrought on bythe Nazis (and in the eyes of the guys in the family who were going off to fight it). I studied communism in college (or as it was more intellectually defined in the classroom, dialectical materialism), and got it pounded into my head by the shoe of a rotund guy named Nikita Krushchev one day in New York. I have watched potentates and wannabe potentates try their version of shoe-pounding.