Getting ROI From Your Social Media Efforts
Your regroup is a time to evaluate, scrutinize and refine your social media marketing efforts. Celebrate your victories, but don't get comfortable. Remember, we're not going through this for boardroom boasting, we're going for results.
5. Stay curious. Zheng He, the famous Chinese eunuch and admiral, guided a fleet of the world's largest ships from mainland China throughout the Pacific world and to places as far flung as Mogadishu, Somalia during the 15th century. He did this for 27 years. To make a long story short, Imperial China banned such exploration, closed doors, fell behind European technological innovation, and was colonized in the 19th century.
You must continue to take your social media strategy to new shores. The same strategies won't work forever for the same reason that TV shows need new episodes — people get bored, the same content gets stale. Once you set up a measurement system, you need only update or add functionality as needed.
However, strategizing, split testing and regrouping must continue on indefinitely. Otherwise, your competitors will literally colonize your social media territory. Human beings have limited time and attention spans, therefore, your social media content has to be better than your competitors’.
Stay on the forefront of social media marketing, keep exploring and keep experimenting with a purpose. What your tweet wants is to make your business successful. Help it do that.
Dane Atkinson is the co-founder and CEO of SumAll, a company focused on harnessing the full power of real-time business intelligence for marketers.