What the Data Says About the Most Important Part of Running Your Business
These responses tell us that marketers must be able to get into their customers heads to understand what they want and how they are behaving. Then develop the materials that communicate to their customer that they get their needs and have a product or service that can meet said needs.
In other words, marketers are signaling that it is research and insight that drive the most significant growth opportunities in their business. Further, it is a deep understanding of their audiences needs and wants and the ability to convey that they need look no further to have their needs met that enables growth into the future and beyond.
Data and Insight Guide Growth
The results end up falling ‘my way’ as a researcher, but it makes it no less of a truism that it is data and insight that guides your business as a marketer. The degree to which you use data and insight as a foundation for your business can have far reaching implications; the arrow can only fly as straight and true as it is aimed.
The truth is, when it comes to running your business, the price of light really is less than the cost of darkness.
Contact me here to discuss how NAPCO Research can help you with your data and research needs.
NAPCO Research leverages Target Marketing’s engaged audience, internal subject matter experts and in-house research experts to provide clients with deep research and insight for decision-making or thought leadership
Nathan Safran is Vice President, Research for NAPCO Media, the parent company of Total Retail. Nathan is a former Forrester Research Analyst with deep experience designing custom research solutions that solve client business problems.
Nathan works with the subject matter experts across NAPCO’s brands to design research solutions that leverage NAPCO’s engage audiences and provides deep insight. Nathan is a frequent speaker at industry events and his research has been cited in the Wall Street Journal, Reuters, and Fortune Magazine.