Finding out what your audience wants and needs is challenging, but there are ways to better understand then. When you take the time to understand your audience and use that knowledge to create relevant content that grabs people’s attention, you will inspire them to connect and engage with your band. This is crucial to building awareness, trust and sales in today’s world.
Jonathan Lawoyin is the director of search engine marketing and social media at eWayDirect, Inc. Jonathan has been involved in the online marketing and social media space for many years, with agency-side experience working with Fortune 500 clients. He is co-founder of Rotomania.com, an online community for fantasy sports fans.