What’s Wrong With These Headlines?
Meet Gary ... Executive Director ...
Like the Chairman of the Board, Frank Sinatra,
Gary wants you to know that The Best is Yet to Come!
Meet Melissa ... Director of Community Relations ...
With the harmony and fun of the Andrews Sisters'
Boogie Woogie Bugle Boy, Melissa can take you
on a journey of Company B!
Meet Jenn ... Move-in Coordinator ...
Who will make your move to Brandywine as smooth
as Lauren Bacall's voice.
(back far right)
Meet Lee Ann ... Business Office Manager ...
Lucy may have lost count of the chocolates, but Lee Ann
keeps everything in tip top order.
(third from left)
Meet Rebecca ... Escapades ... for Life! Producer ...
Our very own Ginger Rogers who wants you to come be our
Fred Astaire and keep you dancing all day and night!
(second from left)
Meet Jacquelyne ... Dining Services Director ...
You'll feel like swinging from a star after experiencing
Jacqui's delightful dishes.
(fourth from left)
Meet Christina ... Director of Community Relations ...
After meeting Christina, you'll be looking for the
yellow brick road because there's no place like Brandywine.
Meet Dave ... Environmental Services Director ...
Moving into your new suite will be as easy as the sweet sounds
of Tommy Dorsey's trombone.
Our leadership team is dedicated to making your life beautiful
at our gorgeous new community. I am so proud to introduce
them to you!
—Brenda J. Bacon, President & CEO
(front row, far right)
Headline Rules broken
"Avoid the "hard-to-grasp" headline—the headline that requires thought and is not clear at first glance." —John Caples
"Remember that every headline has one job. It must stop your prospects with a believable promise." —John Caples