What Running Taught Me About Marketing
It's cheesy, but true: Persistence pays off. You know how it feels when clients come to you after many months of work on a project and tell you how excited they are about the product or campaign you helped produce? That's the same as getting to a marathon finish line. It might seem difficult at times, but it's within reach.
I started running because I was impressed with how much fun the runners I saw seemed to be having. I wanted that for my family, my community, and myself. It's not drive alone that sends me back to the starting line of races, it's a feeling of joy.
It's worth asking: Am I having fun? There are ways to smile in the face of mistakes and feel lighthearted, despite looming goals. Fun is necessary and possible. Achieving it might, at times, require a little mental toughness, but it's the fuel that will keep you going.
Running taught me that, too.
David Petsolt is founder and president of buyCalls, a company that specializes in lead generation, and online and offline and national and local marketing support. David can be reached at email@example.com or @DavidPetsolt.
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