What Recession? Online Marketing and Analytics Spend Rising
More than 65 percent of respondents to a recent survey indicated that the state of the economy has no negative impact on their overall online marketing budgets.
A survey by the eMetrics Marketing Optimization Summit, designed to see whether the economic situation is affecting business and online marketing budgets, shows that 83.6 percent of respondents plan to increase or maintain their budgets for e-mail. Other findings include:
* 77.2 percent will increase or maintain spending on online advertising;
* 75.5 percent will increase or maintain spending on keyword search campaigns;
* 61.8 percent will increase or maintain spending on social media; and
* 38.2 percent will increase or maintain spending on video advertising.
In addition, while 34.5 percent of respondents indicated that their overall marketing budgets have been negatively affected by the economy, less than 15 percent plan to cut budgets for the aforementioned online channels.
More than 80 percent of respondents have seen increased interest in analytics from senior management within their companies. In addition, almost twice as many respondents are increasing their budgets versus those decreasing them in this area.
This increased interest and spending is apparently leading to an increased need for trained analysts and consultants. In fact, according to the survey, nearly 70 percent of respondents indicated that their Web analytics department is understaffed.
For a complete analysis of the survey results, click here.