What's the Mobile Marketing Blind Spot Costing You?
With growing consumer adoption of smartphones and increased usage of "click to call," consumers are creating a blind spot for marketers. The blind spot? Phone calls. DialogTech, formerly known as Ifbyphone, a call analytics and automation company, created the infographic below to help marketers navigate the rise of customer service phone calls, as well as offer tips to eliminate the blind spot in your mobile marketing attribution.