What it Means to Truly Embrace Mobile Marketing
What makes a mobile marketing campaign effective?
Those who use social media are proven to use it daily. Furthermore, Pew states "half of all Instagram users (49 percent) use the site daily." There's really no harm in marketing this way. No one said it was going to be easy, but if you take a few minutes to update your consumers with what's new in your world every day, they will appreciate it. That said, web annoyance is also a fine line that shouldn't be crossed. Many posts per day will do nothing except agitate your following and possibly make them back away.
A steady flow of significant updates will remind those listening that you're still there and you care about them. Notice that word "significant" as well. If your only updates are "How is everyone today?" and "Is it Friday yet?" you'll get scrolled over quickly. Make sure that what you're saying is relevant and interesting. Embracing your social media presence means going all the way - or not doing it at all.
A recent article that appeared in Forbes stated that effective marketing must "resonate with consumers by ringing true and delivering a personally meaningful message." If you put yourself in the position of the customer, you quickly realize that you wouldn't want to buy something that doesn't seem to apply to you. The trick is making people see that your product will improve their lives.
At our core, we're designed to create. When someone purchases your product or service, they want to know that they'll become a more productive and contributing member of society. They want to know that others will appreciate what they're doing. In turn, this means that they'll feel much more fulfilled and have a sense of purpose. This seems like a very complicated explanation for a minor act. The bottom line is that if you would like to sell me peanut butter, don't ask me, "Do you want to buy this peanut butter?" Tell me, "this is what my peanut butter does for you."