What it Means to Truly Embrace Mobile Marketing
When was the last time you checked Facebook on your computer? For most of us it's become second nature to check all social media platforms directly from our phones, tablets and other mobile devices — and now, maybe even Apple Watch. Sure, we still use our computers when it's convenient. However, the vast majority of us are on the go so much that it doesn't make sense to lug around a laptop when you basically have one right in the palm of your hand. So what does all of this mean for businesses and marketing? Well, basically if you're not already mobile, stop what you're doing and make the switch now.
Not an age game
Obviously, anyone could explain that social media traffic has greatly increased in the last five years alone, but some other findings may surprise you. According to the Pew Research Center, "more than half of all online adults 65 and older (56 percent) are using Facebook," which means mobile marketing isn't only effective for younger generations. If half of the 65-plus generation is using social media, then why in the world would your website not be mobile friendly? In addition, this means that having a mobile website isn't just about gaining the attention of young folks. Your web presence doesn't have to be "hip" and flashy to be effective; it just needs to be simple and concise for everyone.
In fact, a separate article from Pew Internet & American Life Project says, "Since 2006, blogging has dropped among teens and young adults while simultaneously rising among older adults." This study showed that most young adults are moving to "microblogging," which mainly consists of much shorter status updates instead of content-rich blogging. The study also found that 55 percent of all adults aged 18-29 are accessing the internet wirelessly both from their phones as well as laptops. Adults 30 and up aren't far behind, with 30 percent accessing the internet from their phones and 34 percent from their laptops.