The Mix: What Marketers Want
This issue is all about the people moving marketing. What about the people looking to move into marketing? Or at least into new roles in marketing? Or the people looking to hire the people moving marketing?
Here is a look at some marketing organizational and staffing trends from the GumGum and Brand Innovators “Building the Marketing Organization of the Future” study, 2016.
When asked to describe the marketing organization of tomorrow, three of the top responses were: