Editor’s Note: What IS a 'World's Fair'?
America’s first official World’s Fair was held right here in Philadelphia: The Centennial International Exhibition of 1876. If you know the city, it was held in the massive grassy fields of Fairmount Park, right along the Schuylkill River behind where the Philadelphia Museum of Art sits today.
In fact, I can turn around and see the area it once covered from my office window. One of the 200 buildings they constructed for it is still standing there: Memorial Hall, now home to the Please Touch Museum. It even had a “Women’s Pavilion.”
It was a watershed event — the first time the telephone, Remington typewriter, Heinz Ketchup and Hires Root Beer were revealed to the public. They even had The Statue of Liberty’s torch, which hadn’t been erected yet.
It was a glimpse around the corner before the world made its turn. People saw hundreds of products for the first time that are essential parts of our lives today. It was a little preview of the world we’re living in now.
That’s exactly what we hope to give you in this month's issue: A glimpse of the technologies that are just showing up, and how they might change the world of marketing in the years to come.
Account-based marketing, easy animation, direct mail that comes out of your marketing automation system! I don’t know which of these technologies will be the household names of tomorrow, but they hold tremendous potential today.
And in addition, we’re talking to futurists from across marketing about how they think tomorrow will look. We’re also reviewing who’s funding these technologies in order to give you a glimpse at the hands and wallets shaping things to come.
So please, enjoy the fair! And remember, change is always coming. If you can’t do it today, odds are good that someone will make a tool for it tomorrow.