What to Expect From Google in 2013
Pay attention to your organic keywords that may be feeling this pinch, and consider if investing in PLAs is right for your business. You may also want to identify similar organic keyword opportunities that are less competitive, attract similar users and don't have a featured listing that dominates everything above the fold.
Google+ still won't impact organic rankings, but will impact traffic and draw more brands
Everyone has their own opinion on Google+ and how it should be treated in your search marketing strategy. Google is likely another few years away from counting G+ signals as a significant ranking factor, but that's not to say we won't see an increase of brand-conscious companies adopting this social strategy.
A report by SimplyMeasured last year showed that Ferrari was in more circles than any other brand. Why does this matter? Beyond building the eventual social signals needed to rank your website organically, the people who are engaging with your brand on Google+ are signed into accounts and they're seeing personalized search results. The more people signed into their accounts that are engaging with your brand, the more likely your website will show up higher in their results. Furthermore, their G+ connections will see they're endorsing your brand. This form of social validation is enough to help increase your clickthrough rate through people trusting other people in their circles.