Of course, everyone seems to test differently. Some marketers make up their own rules. Some test the wrong things. Others misunderstand testing.
But testing is about learning and growing. There's not a silver bullet. It's a process, but one with a certain logic.
Grant will explain why starting, after the control is established, with an A/B Split Test is the smartest move. And why big things — like lists, offer, creative format and copy — should be tested first.
He (and Steve) will delve into the data, the offer/messaging, the creative, the timing … and show you where to begin (your current customers!).
They will present and explain successful tests, including a grand control that's generated over $1 billion.
Investing in this webinar may prove to be one of your best moves of 2010, as you'll walk away with a handful of actionable testing strategies for your direct mail program. And you'll see that testing doesn't have to cost a bundle, but can certainly make you one. Hope to see you there.
Ethan Boldt is the Chief Content Officer of DirectMarketingIQ and Editor-in-Chief of Inside Direct Mail Weekly, as well as host of all dmIQ's webinars. He can reached at firstname.lastname@example.org or 215-238-5223.