What Big Data Means for Today’s Email Marketer
The goal for email marketing has long been to deliver the right message to the right person at the right time. Big data provides an unprecedented opportunity to be more precise in targeting individual customers. Marketers today know not only what their customers are reading and clicking on, but how they're accessing, consuming and sharing that information. Customers, through their online behaviors, are telling you what they want. With the right tools, you can show them you're listening. This not only impacts your bottom line, but your relationship with customers as well.