Denny's Zinger: What Are They Thinking? 2 Web Design No-No’s
The Philadelphia Orchestra's hot new conductor is a dynamic, young French Canadian who consistently gets rave reviews.
I wish I could remember—let alone pronounce—his name.
It's Yannick Nézet-Séguin.
In the Inquirer, Peggy saw a "St. Petersburg Festival"—Beethoven and Shostakovich.
I went online to order tickets.
My eyes have always been lousy (20/400+). At age 79, they are worse.
I chose seats from the layout and started to order.
Suddenly I was faced with medium gray mouse-type on a light gray background.
[See the second picture in the media player]
I was reminded of another website I once stumbled upon:
[See the third picture in the media player]
White mouse-type reversed out on black.
Takeaways to Consider:
- The rules of print hold for online.
- The exception: In print, use serif type for text; online, use sans serif.
- "Never set your copy in reverse (white type on a black background) and never set it over a gray or colored tint. The old school of art directors believed that these devices forced people to read the copy; we now know they make reading impossible." —David Ogilvy
- "Type smaller than 9-point is difficult for most people to read." —David Ogilvy
- "On the Internet, we are all a mouse click away from oblivion." —George Wolff
- "Lookers are shoppers while readers are buyers, if you can firmly engage your prospect—and keep him engaged—through reading, you're on your way to a sale." —Malcolm Decker
Denny Hatch's new book is WRITE EVERYTHING RIGHT!
Denny: Almost through it. Great as always. Question: with any good book I like to buy a dozen and give to friends and employees. Should I buy direct through you or from Amazon? —Chip Fichtner
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CLICK HERE to read the first 3 Chapters FREE.
No cost. No Risk. No obligation.
For Kindle Edition information, CLICK HERE.