Wenner Media’s Nicola Wodinger on Marketing Partnerships
TG: What advice would you offer?
NW: Partnership programs have something of real value to bring to the table for direct mailers, but [you] need to make strategic decisions as far as the best way to execute these programs. Part of that is working with the right mailers. In the face of rising paper and postal costs, it makes sense for us find new and different ways to work with each other.
Tracy Gill is the former editor of Inside Direct Mail. This interview originally was published in the April 2007 issue of Inside Direct Mail, a sister publication to Target Marketing magazine. To learn more about Inside Direct Mail, visit http://www.insidedirectmail.com