Is Your Website Working?
But is your website doing a good job with follow-up? By that, I mean is your website collecting contact information from prospects and then automatically following up via email?
If not then, again, you’re losing a lot of sales every day. Only a small percentage (maybe 1 to 5 percent) of your website visitors are going to call or complete a contact form to start the sales process. So at least 95 percent of all visitors are leaving your website, and you have no way to follow up with them.
For this reason, I recommend every business install a “lead magnet” on its website. A lead magnet is any free offer that you can make in exchange for your prospects’ contact information. For example, one of our lead magnets is the SEO checklist.
Once your prospect requests your lead magnet, you can use an email service provider like ConstantContact or MailChimp. We use Infusionsoft to automatically follow up via email.
If you do not yet have a lead magnet on your website, then that’s actually great news! You have a huge opportunity to improve the performance of your website right now.
Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.