New Arrival: WebLegend Software
Company: 7 Billion People, a Web personalization software provider
Product/Service: WebLegend, Web personalization software
What It Does: Enables online retailers to adapt Web pages in real time to match customers’ individual preferences and unique personalities. Determines the behavioral preferences of Web site visitors by analyzing their clickstreams and building “portraits” for each customer. Uses behavioral psychology to analyze these portraits and determine individual shoppers’ goals, decision-making methods, buying behaviors and communications preferences.