Wants vs. Needs … and the Power of Direct Mail
To quote Denny: "Marketers do not satisfy customer needs. They create wants — and go on to create better wants." And direct mail is key to the process.
To discover the best of wants ... go to Who's Mailing What! and filter on the Grand Controls (those direct mail pieces in the mail stream for three years or longer.) If you haven't yet explored Who's Mailing What! — the world's most complete online library of direct mail and email campaigns go to www.whosmailingwhat.com to learn more!
'Til next time.