Want Fries and Shoes With That?
Every brand has unique characteristics, but the key to success with upsells and cross-sells is to pay attention and make offers that are relevant to as many unique customer segments as feasible. If you do this, and manage the process with an eye for continuous improvement, you're bound to find effective ways to upsell and cross-sell your brand for greater profitability.
Shari Altman is president of Altman Dedicated Direct, a direct marketing consultancy specializing in retention, continuity, auto-replenishment and loyalty marketing. Prior to launching Altman Dedicated Direct in 1999, she spent 20 years as director of marketing for major direct response marketers and catalogers. She can be reached at (336) 969-9538, email@example.com or visit www.altmandedicateddirect.com.