Visible World Updates Adtag, Adcopy
Company: Visible World, a provider of national, addressable television advertising
Product/Service: Updates to Adtag/Adcopy, technologies that give advertisers the ability to deliver high-quality commercials to viewers watching HD television networks in 76 of the top 100 largest television markets
What it Does: Enables brands, marketers and advertising agencies to apply the most accurate and relevant TV audience demographic data to TV advertising campaigns. Adtag allows advertisers to take a single commercial and customize it, making it more relevant to an audience based on geographic location. Adcopy allows advertisers to simultaneously run different spots within a campaign across separate zones in a market or region.