Virtual Numbers Might Be the One Thing Missing From Your Marketing Strategy
When you hear the phrase "internet marketing," you likely consider a lineup of options that are supposed to draw more customers to your brand or product. Perhaps you think a well-rounded approach to gaining the attention of prospects is some combination of search engine optimization, social media, viral videos and Google AdWords. If so, you're skimming right over an approach that has one of the highest return on investments of them all — VoIP business phone service.
Business VoIP services, like Google AdWords, run online. Complete package services offer a feature called "Virtual Numbers," which are local or toll-free phone numbers that aren't directly associated with a phone line. These phone numbers are usually used to forward calls to predefined people, voicemails or extensions. In the same way you would use Google AdWords to track and measure advertisements, you can use Virtual Numbers to track new customers, with one major difference: you can actually get this customer on the phone. For example, you can advertise a different number on several different advertisements, providing you with a way to not only track which advertisement brought in the highest response, but also have an initial touchpoint with the prospect.
The small problem with Google AdWords
Google AdWords is an extremely popular form of internet marketing. In fact, Google revealed that over 1 million advertisers, the majority of which are small businesses, use Google AdWords. The program provides a great way to buy exposure for companies competing against larger brands.
However, there's an imminent problem with Google AdWords. Let's say you run a great campaign that costs you advertising dollars and, as a result, thousands of consumers click on your ads. This should lead to success, right?
The reality is, after a prospect clicks on your ad and visits your website, nothing happens. Few turn into actual customers. Google AdWords may have cost your business hundreds or even thousands of dollars, and the only real benefit that you see is the ability to track which words were the most successful drawing people to your website. To Google, this might be helpful information, but to the SMBs out there, no actual sale has occurred.