Virtua Health’s Email Covers All the Bases
Email is a great tool to help individuals to learn how to become well and stay that way for a long time.
Mailer Name: Virtua Health System
Date Emailed: October 25, 2016
A non-profit health system based in Southern New Jersey, Virtua operates several hospitals, clinics, and physician offices. A recent issue of its e-newsletter is an example of one of its approaches to patient outreach. The email’s subject line, “Surprising Foods High in Salt, Guilt-Free Snacks and More” indirectly teases its contents.
Once it’s open, the email doesn’t reveal much more in the copy below the large image at top. “Salt hides in many common, everyday foods,” it warns. The photo provides some clues. But to really find out what those foods are, the consumer has to click on the intriguing call to action button.
Additional blocks of the email show that Virtua covers all aspects of patient health. Each issue includes articles and resources on nutrition, fitness, and medical conditions. Recipes, tips, class listings, and social media stories are just some of the content linked from the newsletter.
Video is another important part of how the health provider demonstrates its expertise to the public. Registered dieticians and physicians from its staff share information on various topics.
Use short, but clever copy to interest readers, and get them to your website for a deeper level of engagement.