Viewpoint Beyond ROI
"The view of value creation must change to accommodate the Internet and new business models such as collaborative commerce and other e-business value chains," the report continues. "These business models are harbingers of an economy in which intangible assets … are the foundation of most new products and services."
What's the real value of your sales and marketing initiatives beyond your customers' repeat business or self-reported satisfaction? What sort of return are you really getting from your collaboration tools beyond the money saved by forgoing face-to-face sales meetings?
Attention to a quantifiable VOI will help all of us recognize the true, tangible benefits of marketing, collaboration and other soft aspects that we know drive profitability, growth and competitive advantage.
Tim Healy is founder, director and CEO of Proscape Technologies. He can be reached at (215) 371-3129, or
by e-mail at firstname.lastname@example.org.