Creative Close-Up: Vienna Animal Hospital Boosts Response With a Pup
According to the “2015-2016 APPA National Pet Owners Survey,” 65 percent of households in the U.S. own a pet, which comes out to almost 80 million homes with furry friends. That’s a lot of vet visits. Vienna Animal Hospital, based in Vienna, Va. , has been caring for animals for more than 50 years, and works with partners such as Merial on specific mailings.
Dogs Increase Response ... Always
So maybe that’s not scientific fact, but how could you ignore this pup looking up at you from your mailbox? The back flap of this folded self-mailer surely catches the recipient’s eye, and includes benefits copy, teasing at details of savings and “protection” within.
This self-mailer makes use of all the folds, including photos of the dog and cute taglines on the back of the envelope, the middle and the inside. The variations on the dog, while of course adorable, help draw the recipient through the piece.
At its full size of 10” x 14.5”, this self-mailer does the job to give the pet owner the necessary details — and safety information — regarding the recommended products, as well as the animal hospital’s recommendations.
Tucked into a pocket in the middle of the mailer are four coupons for a variety of canine preventative care medication, as well as literature. The cute pup from the back of the mailer is featured again, along with an arrow pointing to the pocket and standout copy.