Video: What Does 'Traditional' Direct Marketing Mean to You?
How do you define what's "traditional" in direct marketing? How is that different from what tradition meant 10 years ago? Michael Lowenstein, PhD, CMC, answers those questions in this, the fifth video interview Target Marketing Senior Editor Heather Fletcher has with Lowenstein about the evolution of direct marketing during the past 10 years.
Lowenstein is an international conference keynoter and speaker, workshop facilitator and trainer, author and a contributor to two customer loyalty newsletters and portals. He's the chief research office for The Relational Capital Group and thought leadership principal for Beyond Philosophy, a U.S.-based international customer management experience consultancy. He has more than 30 years of management and consulting experience with expertise in customer and employee loyalty research, CEM, loyalty program and product/service development, customer win-back, service and channel quality, customer-driven corporate culture, human resource development, and strategic marketing and planning.
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