Video: Put a Bow on It - Lowenstein on How Direct Marketing Ties Together, Final of Series
We seldom get to tie up difficult concepts in a neat package. But this is the final video in a seven-part series, so that's the task for Michael Lowenstein, PhD, CMC. Target Marketing Senior Editor Heather Fletcher concludes her interview with Lowenstein about the evolution of direct marketing during the past 10 years.
Lowenstein is an international conference keynoter and speaker, workshop facilitator and trainer, author and a contributor to two customer loyalty newsletters and portals. He's the chief research officer for The Relational Capital Group and thought leadership principal for Beyond Philosophy, a U.S.-based international customer management experience consultancy. He has more than 30 years of management and consulting experience with expertise in customer and employee loyalty research, CEM, loyalty program and product/service development, customer win-back, service and channel quality, customer-driven corporate culture, human resource development, and strategic marketing and planning.