Video Marketing Tips I’ve Ignored, Until Now
Be High-Maintenance. This tip actually doesn’t relate to Luke. He wasn’t wearing cosmetics and he didn’t need to primp. This is about Julie Greenbaum. Before taping, Printing Impressions’ colorful digital editor adds much more body to her hairdo and adds more foundation, rouge and a brighter shade of lipstick “So your face doesn’t get really drowned out” by the TV lights while she records “The Week That Was With Julie G” videos. Extra cosmetics make your face “pop” away from the background, she said on Wednesday.
“Royal blues, greens, purple, coral are good colors to wear,” Greenbaum adds. “[Scarves] with bright colors and patterns are also good. Depending on who is filming you, you can also ask them to vamp up the colors in post-production, and also increase the contrast. That will also make your face stand out. I would suggest seeing how you appear in front of the camera first before asking them to adjust. And strong makeup does the trick.”
[A sidenote: I did get a professional makeover for my first video, but my source didn’t wear any cosmetics, so the lighting adjusted for his tone. I ended up feeling like a clown. In her videos, Greenbaum is on screen alone.]
- Slow Down. Monster mentions taking deep, slow breaths that will also slow down your speaking voice. It’s possible to overdo this, but my stage fright leads me to speaking too quickly and being difficult to understand, plus being more likely to stumble over my words.
- Adjust Your Language. Keep language simple. Greenbaum even avoids saying her last name, though she needs to use far more complicated language throughout her week in review.
- Be Excited. Try to have fun with it. Greenbaum adds animation to her voice, even when she’s saying “the transaction has an enterprise value of approximately $1.5 million.” She follows Monster’s advice to “Overemphasize everything, including your words, excitement, volume, gestures and eyes.”
Some of the best tips on “Conquering Stage Fright” come from the Anxiety and Depression Association of America:
- Shift the focus from yourself and your fear to your true purpose — contributing something of value to your audience.
- Stop scaring yourself with thoughts about what might go wrong. Instead, focus your attention on thoughts and images that are calming and reassuring.
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