Video Marketing Tips I’ve Ignored, Until Now
Most video marketing tips talk about how to create the video and market it, not how to avoid looking hideous in it. I know. I write those tips. Now that I get to record videos myself, I can see that I’ve done you a disservice. I haven’t told you how to avoid looking like me.
Yesterday, my video “4 Bartender Tips for Marketers” appeared in the newsletter, on our site, on social media and beyond. So this image of Bartender Luke looking gorgeous appeared alongside … well … me, looking like Donald Trump.
Here’s what I did wrong: I tensed up.
I. Look. Nervous.
Because I am. You can see it in my face, especially, but it’s in my arms, shoulders and my entire body. You can hear it in my voice. Sure, I’m used to putting sources in the spotlight instead of myself, but this is my third in-studio video. It’s time to evolve.
Here’s how you can be more like Luke:
- Relax. Yes, Luke won the genetic lottery, but he also seems much more relaxed than I am. I didn’t see him doing this, but here’s advice from Monster.com about business videos: “Make sure your hands aren’t balled up and your shoulders aren’t scrunched. Some people find it helpful to give a little self-massage to the temples and neck. Rubbing your palms together to generate warmth and placing them onto your closed eyes is another trick that works.”
- Prepare. Peeking at his script, I saw Luke had highlighted his parts and probably memorized them. This comes in handier than reading from a teleprompter, which may not be running at the correct speed, and looks more natural on camera.
- Check Your Posture. Stand or sit up straight. It makes you look better. (Yeah, I didn’t do that consistently.)