Video Marketing: Attract, Engage and Convert

Marketers are looking for new ways to attract more visitors to their website, and many marketers have or are still trying to identify, recognize and synchronize the power of their video content. There are video marketing tools that allow your viewers to have enhanced video capabilities for watching, controlling and exploring your site and content and then acting on the content that they see. For example, enhancing the search and SEO functions that are built into the website is one way. It's also important to integrate actual timing to the content within the video itself, allowing multiple calls to action within any given video. Video content marketing is one of the most powerful content elements in the world available today, particularly online. The goal is to engage the consumer with you organization and brand and, as I've said earlier, to convert them to customers.

When was the last time you reviewed and refreshed your video marketing strategy and technology platform?

Tom Wilde is the CEO of Boston, Mass.-based Ramp, a next-generation video experience provider. He can be reached at twilde@ramp.com.