Video: Getting the Message Out Now vs. 10 Years Ago
Welcome back! This is the second video interview with Michael Lowenstein, PhD, CMC, about how far direct marketing's come during the past 10 years. This time, Lowenstein and Target Marketing Senior Editor Heather Fletcher discuss how direct marketers have changed their methods of getting the message out to their audiences.
Lowenstein is an international conference keynoter and speaker, workshop facilitator and trainer, author and a contributor to two customer loyalty newsletters and portals. He's the chief research office for The Relational Capital Group and thought leadership principal for Beyond Philosophy, a U.S.-based international customer management experience consultancy. He has more than 30 years of management and consulting experience with expertise in customer and employee loyalty research, CEM, loyalty program and product/service development, customer win-back, service and channel quality, customer-driven corporate culture, human resource development, and strategic marketing and planning.
Come back next week for a new video.