Video: Doing It Right - Which Marketers Understand the New Ecosystem vs. 10 Years Ago
Got insights? Michael Lowenstein, PhD, CMC, reveals which companies understand the new marketing landscape and are getting it right. This is the third video interview Target Marketing Senior Editor Heather Fletcher has with Lowenstein, who informs us of how far direct marketing's come during the past 10 years.
Lowenstein is an international conference keynoter and speaker, workshop facilitator and trainer, author and a contributor to two customer loyalty newsletters and portals. He's the chief research office for The Relational Capital Group and thought leadership principal for Beyond Philosophy, a U.S.-based international customer management experience consultancy. He has more than 30 years of management and consulting experience with expertise in customer and employee loyalty research, CEM, loyalty program and product/service development, customer win-back, service and channel quality, customer-driven corporate culture, human resource development, and strategic marketing and planning.
Come back next week for a new video.